Barry L. Bayus


 


Description: \\business\web\public\Faculty\bayusb\webpage\Images\bayus.jpgRoy O. Rodwell Distinguished Professor
of Marketing

Kenan-Flagler Business School
University of North Carolina at Chapel Hill
CB 3490
Chapel Hill, NC 27599

Email: Barry_Bayus@unc.edu
Voice: (919) 962-3210
Fax: (919) 962-7186
Vitae pdf

Education

  • Ph.D., 1984, Operations Research, University of Pennsylvania (Wharton)
  • M.S., 1981, Operations Research, University of Pennsylvania (Wharton)
  • S.B., 1979, Economics, Massachusetts Institute of Technology
  • S.B., 1979, Mathematics, Massachusetts Institute of Technology

General Interests

  • Crowdsourcing & Crowdfunding Innovation
  • Wisdom of Crowds
  • New Product Design & Development
  • Technological Change and Product Evolution
  • Product Management
  • Creating New Markets

Notable Achievements

  • Cited in Journal of Product Innovation Management (March 2012) as one of the world’s top 2 scholars in innovation management (based on publications in FT top journals)
  • Cited in Journal of Product Innovation Management (May 2007) as one of the world’s top 5 scholars in innovation management
  • Cited in Management Science (February 2004) as one of the top researchers in the field of innovation
  • Finalist for Thomas P. Hustad Best Paper Award, 2008 (for Journal of Product Innovation Management)
  • Finalist for Paul E. Green Best Paper Award, 2001 (for Journal of Marketing Research)
  • Thomas P. Hustad Best Paper Award, 1998 (for Journal of Product Innovation Management)

Academic Journal Editorial Boards

Research

Selected On-Going Work

 

Crowdfunding Creative Ideas: The Dynamics of Project Backers in Kickstarter” (with V. Kuppuswamy), January 2013, in progress

 

“Prizes and Participation in Online Idea Contests,” January 013, in progress

 

"Open Source Software Takeoff: The Role of Product Quality Signals by the Developer Community," (with P. Setia and B. Rajagopalan), April 2012, under review

 

          

Selected Recent Publications

 

“Crowdsourcing New Product Ideas Over Time: An Analysis of the Dell IdeaStorm  Community,” Management Science, 59 (January), 226-244 pdf

 

Wiley International Encyclopedia of Marketing: Product Innovation & Management (Volume 5), Editor, West Sussex, UK: Wiley, February 2011.

 

“Consumer Options: Theory and An Empirical Application to a Sports Market,” (with P. Suresh and S. Balasubramanian), Journal of Marketing Research, 47 (June), 2010, 401-414 pdf

 

"The Strategic Effects of Multimarket Contact: Mutual Forbearance and Competitive Response in the Personal Computer Industry," (with W. Kang and S. Balasubramanian), Journal of Marketing Research, 47 (June), 2010, 415-425 pdf

 

"Product Technology Strategies and Firm Survival: The Personal Computer Industry 1974-1994," (with R. Agarwal), Management Science, 53 (12), December 2007, 1887-1902 pdf

 

“Creating Growth in New Markets: A Simultaneous Model of Price and Firm Entry,” (with W. Kang and R. Agarwal), Journal of Product Innovation Management, 24, 2007, 139-155 pdf

"New Product Strategy and Industry Clockspeed," (with G. Sousa and H. Wagner), Management Science, 50 (April) 2004, 537-549 pdf

"Creating and Surviving in New Product Markets," (with R. Agarwal), invited paper for Advances in Strategic Management , 21 ( Business Strategy Over the Industry Life Cycle ; J. Baum and A. McGahan, eds.), 2004 pdf

"Product Complements and Substitutes in the Real World: The Relevance of 'Other' Products," (with A. Shocker and N. Kim), Journal of Marketing, 68 (January) 2004, 28-40 pdf

"The Financial Rewards of New Product Introductions," (with G. Erickson and R. Jacobson), Management Science, 49 (February) 2003, 197-210 pdf

"Network Effects and Competition: An Analysis of the Home Video Game Industry," (with V. Shankar), Strategic Management Journal, 24 (March) 2003, 375-384 pdf; extended pdf paper

"The Market Evolution and Take-Off of Product Innovations," (with R. Agarwal), Management Science, August 2002, 1024-1041 pdf

"Truth or Consequences: An Analysis of Vaporware and New Product Announcements," (with S. Jain and A. Rao), Journal of Marketing Research, 38 (February) 2001, 3-13 [Finalist for Paul E. Green Best Paper Award] pdf; pdf complete with proofs; Vaporware List.xls

"An Empirical Analysis of Firm Product Line Decisions," (with W. Putsis), Journal of Marketing Research, 38 (February) 2001, 110-118 pdf

"Product Proliferation: An Empirical Analysis of Product Line Determinants and Market Outcomes," (with W. Putsis), Marketing Science, 18 (2), 1999, 137-153 pdf

"An Analysis of Product Lifetimes in a Technologically Dynamic Industry," Management Science, 44 (June), 1998, 763-775 pdf

"Speed-to-Market and New Product Performance Tradeoffs," Journal of Product Innovation Management, 14 (November), 1997, 485-497 [Thomas P. Hustad Best Paper Award] pdf

"Too Little and Too Early: Introduction Timing and New Product Performance in the Personal Digital Assistant Industry," (with S. Jain and A. Rao), Journal of Marketing Research, (February), 1997, 50-63 pdf

"High Definition Television: Assessing Demand Forecasts for a Next Generation Consumer Durable," Management Science, 39 (November), 1993, 1319-1333 pdf

Teaching

Innovation & Product Development (MBA; EMBA; BSBA)

Marketing Management (BSBA)

PhD Seminar on Innovation, Marketing Models, Dynamic Models


Last Updated January 29, 2013

 

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