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 Roy O. Rodwell Distinguished
Professor
of Marketing
& Entrepreneurship
Kenan-Flagler Business School
University of North Carolina at Chapel Hill
CB 3490
Chapel Hill, NC 27599
Email: Barry_Bayus@unc.edu
Voice: (919) 962-3210
Fax: (919) 962-7186
Vitae (pdf)
Education
- Ph.D., 1984, Operations
Research, University
of Pennsylvania
(Wharton)
- M.S., 1981, Operations
Research, University
of Pennsylvania
(Wharton)
- S.B., 1979, Economics,
Massachusetts Institute of Technology
- S.B., 1979, Mathematics,
Massachusetts Institute of Technology
General Interests
- Crowdsourcing and the Wisdom of
Crowds
- Innovation
- New Product Design &
Development
- Technological Change and
Product Evolution
- Product Management
- Creating New Markets
Academic Boards
Corporate Boards
Notable Achievements
- Cited in Journal of Product
Innovation Management (May 2007) as one of the world’s top 5
scholars in innovation management
- Cited in Management Science (February 2004) as one of the top researchers
in the field of innovation
- Finalist for Thomas P. Hustad
Best Paper Award, 2008 (for Journal
of Product Innovation Management)
- Finalist for Paul E. Green Best
Paper Award, 2001 (for Journal of Marketing Research)
- Thomas P. Hustad Best Paper
Award, 1998 (for Journal of
Product Innovation Management)
Research
Selected
On-Going Work
“Crowdsourcing
and the Wisdom of Crowds for New Product Ideas,” research sponsored by
the Marketing Science Institute and the Wharton Interactive Media Initiative
"Open
Source Software Success and Failure: A Split-Population Duration Model of
Whether and When Downloads Takeoff," (with B. Rajagopalan), August 2008
(under revision for Information Systems
Research)
“Who
Creates New Industries and Then Lives to Tell About It?” (with R.
Echambadi and R. Agarwal), March 2008 (under revision for Management Science)
“Abandoning
Innovation in Emerging Markets,” (with R. Agarwal and M. Tripsas),
August 2005 (under revision)
"Creating
New Markets: The Invention, Development, and Evolution of the
Phonograph," research sponsored by the Marketing Science Institute (pdf)
Other Projects
"His
Master's Voice: The Story of Eldridge R. Johnson and the Victor Talking
Machine Company," documentary film released in Fall 2003 (produced by Teleduction)
"Entrepreneurship and Technological Change: Implications for Firm and
Industry Evolution,” Co-Principle Investigator (with R. Agarwal, Illinois), Kaufman Foundation Grant, 2005-8
Selected
Recent Publications
“Consumer
Options: Theory and An Empirical Application to a Sports Market,” (with
P. Suresh and S. Balasubramanian), Journal
of Marketing Research (forthcoming, 2009)
"The
Strategic Effects of Multimarket Contact: Mutual Forbearance and Competitive
Response in the Personal Computer Industry," (with W. Kang and S.
Balasubramanian), Journal of Marketing
Research (forthcoming, 2009)
"Product
Technology Strategies and Firm Survival: The Personal Computer Industry
1974-1994," (with R. Agarwal), Management
Science, 53 (12), December 2007, 1887-1902 (pdf)
“Creating
Growth in New Markets: A Simultaneous Model of Price and Firm Entry,”
(with W. Kang and R. Agarwal), Journal of Product Innovation Management,
24, 2007, 139-155 (pdf)
"New
Product Strategy and Industry Clockspeed," (with G. Sousa and H.
Wagner), Management Science, 50 (April) 2004, 537-549 (pdf)
"Creating
and Surviving in New Product Markets," (with R. Agarwal), invited paper
for Advances in Strategic
Management , 21 ( Business
Strategy Over the Industry Life Cycle ; J. Baum and A. McGahan,
eds.), forthcoming 2004 (pdf)
"Product
Complements and Substitutes in the Real World: The Relevance of 'Other'
Products," (with A. Shocker and N. Kim), Journal of Marketing, 68
(January) 2004, 28-40 (pdf)
"The Financial Rewards of New Product Introductions," (with G.
Erickson and R. Jacobson), Management Science, 49 (February) 2003,
197-210 (pdf)
"Network Effects and Competition: An Analysis of the Home Video Game
Industry," (with V. Shankar), Strategic Management Journal, 24
(March) 2003, 375-384 (pdf; extended pdf paper)
"The Market Evolution and Take-Off of Product Innovations," (with
R. Agarwal), Management Science, August 2002, 1024-1041, research
sponsored by the Marketing Science Institute (pdf)
"Truth or Consequences: An Analysis of Vaporware and New Product
Announcements," (with S. Jain and A. Rao), Journal of Marketing
Research, 38 (February) 2001, 3-13 [Finalist for Paul E. Green Best Paper
Award] (pdf; pdf complete with proofs; Vaporware List.xls)
"An Empirical Analysis of Firm Product Line Decisions," (with W.
Putsis), Journal of Marketing Research, 38 (February) 2001, 110-118 (pdf)
"Product Proliferation: An Empirical Analysis of Product Line
Determinants and Market Outcomes," (with W. Putsis), Marketing
Science, 18 (2), 1999, 137-153 (pdf)
"An Analysis of Product Lifetimes in a Technologically Dynamic
Industry," Management Science, 44 (June), 1998, 763-775 (pdf)
"Speed-to-Market and New Product Performance Tradeoffs," Journal
of Product Innovation Management, 14 (November), 1997, 485-497 [Thomas P.
Hustad Best Paper Award] (pdf)
"Too Little and Too Early: Introduction Timing and New Product
Performance in the Personal Digital Assistant Industry," (with S. Jain
and A. Rao), Journal of Marketing Research, (February), 1997, 50-63 (pdf)
"High Definition Television: Assessing Demand Forecasts for a Next
Generation Consumer Durable," Management Science, 39 (November),
1993, 1319-1333 (pdf)
Teaching
Innovation
& New Product Development (MBA; EMBA; BSBA)
Marketing
Management (BSBA)
PhD Seminars on Innovation, Marketing Models, Dynamic Models
Web Case Study: The
Personal Digital Assistant
Class
Photos: BSBA2008
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