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Project Challenge
(2009)
We are in the midst of a
revolution in communication technologies and applications. We all participate in various social
networks, whether they be face-to-face or within the electronic world. The way we communicate as
individuals is evolving. This
complex and dynamic environment presents several new opportunities for
innovation.
Teams
will develop new products and/or services targeted at one of the following
opportunities involving mobile communication devices. How might the
consumer experience involving the purchase process be improved? How might the consumer’s usage
experience be improved? How
might the consumer’s ownership experience be improved?
In addition to selecting one of
these opportunities, teams will direct their development efforts towards
either the youth market (consumers under 25 years of age) or elderly
market (consumers over 65 years of age).
Nokia Evaluation
Form
Evaluation Form (doc)
Team Project
Pitches (Please evaluate projects by end of Fri,
Oct 2)
1. Vitality (narrated pptx; play in
slideshow mode)
2. Clear Communicator (ppt)
3. Phone Lab (YouTube
video clip ~2.5min)
4. Life Locket (ppt)
5. SITOA (ppt)
6. Family Tree (Vimeo
video clip ~2min)
7. DualCam (ppt)
8. Securicell (narrated pptx; play in
slideshow mode)
9. Xtend (ppt)
10. USB Phone
(wmv video clip ~1min)
11. Gossip (ppt)
12. Renaissance
(mov video clip ~3min)
13. Start a Conversation (YouTube
video clip ~3.5min)
14. Promise (narrated
ppt; play in slideshow mode)
15. Nokia device
(pptx)
16. G Series (pptx)
Please email (or fax)
evaluations to:
Professor
Barry Bayus; Barry_Bayus@UNC.edu;
(919) 962-7186
Thank you!
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